Aspiration Base
[as-puh-rey-shuh n] [beys]
Setting the highest achievable negotiation target level in terms of goals or objectives to conclude a negotiated agreement.
YOU MAY ALSO LIKE
Negotiating Rationally (Book Review)
A rational approach in how to manage and conduct a negotiation. Provides useful strategies to mitigate irrational tactics.
read more
Positional Negotiation
It is always a difficult task for a negotiator to deal with people who approach negotiation as if it was a competition, with only one possible win-lose outcome. However, difficult
read more
Negotiation Bracketing: How To Use It and When To Avoid It
Examine how an adversarial demand from an opponent may try to use their opening position to split the difference and always target a single figure.Learn how double bracketing is used
read more