Negotiation Principal
[ni-goh-shee-ey-shuh n] [prin-suh-puh l]
The primary decision making authority in a negotiation. Third party agents will often represent the interests or objectives of a principal in a negotiation.
YOU MAY ALSO LIKE
The Unethical Side of Negotiation
Some objective insights and consequences of using unethical means to achieve results .
read more
Power in Negotiation
This negotiation case study shows how a negotiator in a weaker position can successfully use power to craft a superior agreement.
read more
The 12 Best Negotiation Courses
read more