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We're here for you. Train online, facilitator led, using the world's most advanced simulation game.

Use proven toolsets to close more deals, faster at higher margins

Being commoditized and squeezed on price? It's time
to take back the power. Get in touch to find out how.

 
Updated: 19 Jul 2021

Sales Negotiation Training

About this Sales Negotiation Course

The commercial landscape has become increasingly competitive, with customers increasingly trying to commodities offerings to force discounting. Take your sales career to the next level by learning how to consistently close bigger deals in less time at higher margins.

This sales negotiation training can be customized around your business' commercial needs, including creating a role play sim game. To find out more, check out our in-house training customizer.

Certification: Sales Negotiation, plus optional Linkedin certificate.

You'll get to sharpen your skills further and see your progression on the leaderboard by negotiating from your computer using our world-first online negotiation sim.

Our unique sales negotiation training was created to arm professional salespeople with tool-sets, tactics and best practice strategies that maximise value creation. Add to these team roles, persuasion and influencing skills, tactical counters, planning and preparation skills, and you can look forward earning consistently outstanding results.

 
 

Training Course Overview

Our public courses typically combine with our Procurement Negotiation Training. This means you can look forward to pitting yourself against professional buyers and learn their weaknesses. You'll navigate your way through various realistic seller-buyer commercial role-play exercises, using our world-first negotiation simulation.

Key Seminar Outcomes

  • Increase your win/capture rates, while also improving cross-selling and upselling.
  • Track your improvements in both collaborative & competitive outcomes on the world’s most advanced sim, via the class leaderboard.
  • Learn how to get the customer to share more vital commercially sensitive information, and how to use this information to create leverage and a sales proposition the customer will feel compelled to say ‘yes’ to.
  • Compete optimally to claim the maximum value, while at the same time maintaining your customer relationships.
  • Master a set of tools to navigate through the toughest buyer objections.
  • Understand your natural style preferences, and start to purposefully choose your negotiation style more, as you navigate your deals by winning at the style stakes.
  • Make a habit of controlling meetings using multiple under-the-radar methods that are hard to combat.
  • Acquire a set of structured tools to turn complexity to your advantage, including managing large team-based deals.
  • Rapidly grow your confidence and skills, gaining personalised and actionable video feedback from a global Negotiation Expert and the world’s most advanced negotiation sim game.
  • Use pre-meetings, reciprocation and advanced persuasion to reach more collaborative higher margin agreements in less time.
  • Get the most out of email and phone dimensions of your negotiations.
  • Learn the pitfalls almost all sales professionals get caught up in when crafting stories to persuade. Save yourself from having to prove your claims with numbers.
  • Neutralise customers’ manipulative tactics to boost your chances of winning without discounting or giving away freebies.
  • Learning from your individual and team Negotiation Diagnostic and Negotiation Styles profile reports to identify your biggest areas of growth opportunity.
  • Receive coaching from a Negotiation Expert using advanced widescreen (classroom only), or via screen capture.
  • Achieving deeper levels of rapport and trust, including in cross-cultural negotiations.
  • Extract valuable lessons through learning how to review your negotiations effectively.
  • Achieve more price increases, at higher percentages in less time.

Seminar Agenda

DAY 1
DAY 2
DAY 3
DAY 4
DAY 5
DAY 6
Day 1: Online Facilitator-Led (4½ hours)
  • Introduction & Objectives
  • Group Discussion
  • Brief Negotiation Role Play
  • Best Practices Debrief
  • Negotiation Styles Role Play
  • Negotiation Styles Profile Personalised Reports
  • Competition vs. Collaboration
Day 2: Online Facilitator-Led (4½ hours)
  • Outcomes
  • SWOT, Trading Plan & Agenda Control
  • Role play sim game
  • Feedback: video analysis and/or sim graphs discussion
  • Daily Recap
Day 3: Online Facilitator-Led (4½ hours)
  • Outcomes
  • Re-framing Buyer Objections, incl a group exercise
  • Questioning framework & Pre-Meetings
  • Role play sim game
  • Feedback: video analysis and/or sim graphs discussion
  • Daily Recap
Day 4: Online Facilitator-Led (4½ hours)
  • Outcomes
  • Persuasion: Compliance
  • Team role play sim game
  • Feedback: video analysis and/or sim graphs discussion
  • Daily Recap
Day 5: Online Facilitator-Led (4½ hours)
  • Outcomes
  • Brain science and how to craft sales stories
  • Group exercise
  • Team role play sim game
  • Feedback: video analysis and/or sim graphs discussion
  • Daily Recap
Day 6: Online Facilitator-Led (4½ hours)
  • Outcomes
  • Seating, phone & email negotiations
  • Manipulative tactics
  • Team role play sim game
  • Feedback: video analysis and/or sim graphs discussion
  • Final advice

Training Course Approach

Our training is highly experiential. You'll spend most of your time negotiating your way through challenging seller-buyer role plays. A sales Negotiation Expert will then be reviewing results, pinpointing your moments of genius and learning opportunities. You'll watch videos and completed online profiles prior to the training, to ensure we get maximal value when together.

Our Negotiation Experts are described as entertaining, keeping energy levels high. Modules build upon each other.

 

Who's This Seminar For?

Sales Negotiation graduates typically have the following job titles: Sales Directors, Sales Managers, Account Managers (National and Regional), Key Accounts Managers, Commercial Account Managers, Business Development Managers (BDM), Account Executives, Brand Managers, Internal Sales, Entrepreneurs, Sales Support and various Sales Specialists, Sales SVP (Senior Vice-President) and VP's, and everyone involved in selling products, services, equipment and ideas.

 

Seminar Delivery Options

  • Online: Six 4 ½ hour sessions over 2-3 weeks. Check for public dates or tailor for in-house.
  • Classroom: Three days. Your choice of location.
  •  

Join thousands of your sales peers in achieving outstanding results for your business, and earn greater recognition soon after graduating. CALL US or choose your PUBLIC or IN-HOUSE TRAINING now.

 

Join thousands of your sales peers in achieving outstanding results for your business, and earn greater recognition soon after graduating. CALL US or choose your PUBLIC or IN-HOUSE TRAINING now.

 
The commercial landscape has become increasingly competitive, with customers increasingly trying to commodities offerings to force discounting. Take your sales career to the next level by learning how to consistently close bigger deals in less time at higher margins. Read More
Investment per participant
$2,410USD
Early Bird Special:
-$241USD
Total investment
$2,169USD
Early Bird Special: -$241USD Ends 19 Sep 2021
Delivery Method: Online
19 Oct, 21 Oct, 26 Oct, 28 Oct, 2 Nov, 4 Nov 2021 (Tuesday, Thursday)
6 instructor-led half day sessions
11 am to 3:30 pm ET
8 am to 12:30 pm PST
Calum Coburn
855-980-0126
Procurement faces the double challenge of getting the best value deals from vendors, while at the same time managing internal stakeholder relationships. Cost savings initiative yields decreasing returns. Take your procurement career to the next level by learning how to consistently close the most complex of deals in less time while creating more value. Read More
Investment per participant
$2,410USD
Early Bird Special:
-$241USD
Total investment
$2,169USD
Early Bird Special: -$241USD Ends 19 Sep 2021
Delivery Method: Online
19 Oct, 21 Oct, 26 Oct, 28 Oct, 2 Nov, 4 Nov 2021 (Tuesday, Thursday)
11 am to 3:30 pm ET
8 am to 12:30 pm PST
Calum Coburn
855-980-0261
Whether you're aware of it or not, you've been negotiating your whole life. We negotiate with our colleagues, customers, suppliers, bosses, family and friends. We negotiate for business agreements, higher pay, a better job, our home or car. We only get to choose whether we negotiate better or worse than others. Read More
Investment per participant
$1,440USD
Early Bird Special:
-$144USD
Total investment
$1,296USD
Early Bird Special: -$144USD Ends 19 Sep 2021
Delivery Method: Online
19 Oct, 21 Oct, 26 Oct, 28 Oct 2021 (Tuesday, Thursday)
4 instructor-led half day sessions
11 am to 3:30 pm ET
8 am to 12:30 pm PST
Calum Coburn
855-980-0126
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