[rez-er-vey-shuh n] [prahys]
The reservation price is the least favourable point at which one will accept a negotiated agreement. For example, for a seller this means the least amount (minimum) or bottom line they would be prepared to accept, while for a buyer it would mean the most (maximum) or bottom line that they would be prepared to pay. It is also sometimes referred to as the ‘walk away’ point.
Sales Negotiation Training
Close more deals at higher Revenue & Margins. Tool-s...
"Perfect training, recommendable for anybody with business negotiation needs. Opened u..."