Reservation Price
[rez-er-vey-shuh n] [prahys]
The reservation price is the least favourable point at which you will accept a negotiated agreement. For example, for a seller this means the least amount (minimum) or bottom line they would be prepared to accept. For a buyer, it would mean the most (maximum) or bottom line that they would be prepared to pay. It is also sometimes referred to as the “walk-away” point.
Rate this Article4.5 out of 5 from 6 responses
Loading...YOU MAY ALSO LIKE
Sales Negotiation Process Tips
Learn a negotiation style to get a better price in all your sales. This article provides negotiating advice to enhance the buyer process.
read more
Japanese Business Communication
A case study that shows how a business relationship can fall apart when communications between the partners are not maintained.
read more
BATNA Explained
Having good options available before you start negotiating is best practice. You'll feel empowered and confident to either reach a mutually satisfactory agreement, or walk away
read more
