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Updated: 19 Jul 2017

Ask Clever Questions in Your Negotiations



Are you asking the best negotiation questions and in the right way? You want and need information, and to win 'yeses' rather than emotional resistance or indifference.

Do you use and can you tell the various types of negotiation questions apart? How often can you tell when your chain is being pulled, in order to get a “fight or flight” response?

Asking questions the right way is both an art and a science. Ask the question the wrong way and a your counterpart might act like a turtle, becoming defensive and withdrawing into their shell. Ask it the right way, and your counterparty might ‘spill the beans‘. Let’s look at some of the important distinctions in asking clever questions to gain an advantage.

Effective and Useful Questions

Following are clever types of questions to ask in a negotiation to both move the sale or purchase in your desired direction, or simply to get the information you need.

  1. Open-ended questions
    These are the kinds of questions that require a detailed answer in a negotiation and cannot be simply replied to with a ‘yes‘ or ‘no‘ response. They consist of using who, what, where, when, why, and how. The respondent has no alternative but to provide some detail.
    Example: How did you arrive at that particular price?
  2. Open opportunity question
    This form of question invites the person to participate and offer their views.
    Example:What do you think of this option as a solution?
  3. Leading Question
    Just like it sounds, you try to guide the person to your point of view in a persuasive manner.
    Example:With all these advantage I’ve pointed out, don’t you think that this package benefits us both and is the best way to go for both of us?
    Or, another form of leading negotiation question simply tails off and invites the other person to fill in the blanks.
    Example – ‘And after we provide those documents that you just mentioned, you will….?’
  4. Low key question
    This is a gentle way to ask a question and not trigger an emotional or hostile response.
    Example:How much more will this cost if we chose this additional feature?
  5. Sequential questions
    Sometimes, it can be very good strategy to ask a series of questions to lead up and achieve a particular result conclusion. Generally, it might be a good idea to plan these in advance.
    Example: And after you complete the first delivery, how long will it take for you to have the second shipment ready and sent to us?
  6. Flattery question
    This is an effective means to be both complimentary to your counterpart while eliciting information from them, both at the same time. Everyone responds well to a friendly compliment.
    Example:Could we draw upon your particular and specialised expertise to add some input into this particular issue?
  7. Probing deeper question
    When you need to gain a better insight into a person’s thought process to further illuminate their rationale or position.
    Example:Could you provide us with more detail in how you analysed the data that you just described and how you reached your conclusion?
  8. Emotional thermometer
    There are occasions when you will sense that something might be starting to boil beneath the surface. This might be a good time to address a pending emotional response that might de-rail the negotiation by simply checking out how the other person feels about certain issues. Example:How do you feel about that aspect of settlement package?

Landmine questions

These are the kinds of questions that can be counter productive, confrontational and evoke negative emotional responses. When used in wrong stage of a negotiation, you might put your counterpart on the defensive or cause them to respond aggressively in return. Either way, your negotiation could end up being de-railed without your intending to self-destruct. In our sales negotiation skills courses in particular, participants gain practice in handling these types of manipulative tactical questions, so that they won’t feel so shell shocked in their real world negotiations, but will instead have their responses ready.

  1. Aggressive
    Certain kinds of question can result in being too pushy, especially when used at the wrong stage of your negotiation.
    Example:You’re not trying to pull a fast one on us are you?
  2. Loaded
    This style of question puts the person on the hot seat regardless of they respond to the answer, and therefore in very defensive position. It is very aggressive.
    Example:Do you expect me believe that this is the only acceptable solution that you will accept?
  3. Emotional Trigger
    Certain questions will definitely result in triggering a powerful emotional response particularly when posed with a tint of arrogance or insulting scorn. You are definitely not going to add to your knowledge base by adopting this type of question because it’s like shooting yourself in the foot in the process.
    Example: Do you really think that this ridiculous proposal is worth wasting my time?
  4. Impulsive
    This is the type of question that pops out of your mouth before you gave it any thought. Always think – then ask, not the other way around.
    Any inappropriate question can serve as an example here.
  5. Tricky
    These are the questions that are loaded with innuendo, and may imply a threat or some similar action.
    Example:Are you going to cede to the demands we’ve outlined, or take us to arbitration?

This is not to say that occasionally the so-called bad questions aren’t productive in prompting a necessary reaction or response in the right situation to move things along. However, they are risky and not necessarily the kinds of questions that will elicit needed information, or that can be positively used when you are trying to build an enduring partnership or relationship with your client or supplier.


Whether you’re a sales negotiator a professional buyer or in any other role, you are asking questions to get information you need to improve your deal or close it. Most of the time we’re using questions to get your counterpart to collaborate with you and not against you. It is important to think about how to best use your communication skills to get the best results. The manner in which you ask you questions can have a powerful bearing on the results of your negotiation so, and as they say, ‘Think before you speak.


  1. Leigh Thompson, ‘The Heart and Mind of the Negotiator-2nd Edition’, Prentice Hall Business Publishing, (2001).
  2. J. Lewicki, A. Litterer, W.Minton, M. Sauders, ‘Negotiation’, 2nd Edition, Irwin,(1994).
  3. Harvard Business Essentials ‘Negotiation’ Harvard Business School Press, (2003)
1 Star2 Stars3 Stars4 Stars5 StarsRate this Article
4.7 out of 5 from 3 responses
  • 5
    Anonymous on

    Good ones and Bad ones HAHAHAHAHA TROLOLOl

  • 5
    Isabelle on

    This article goes far beyond the ordinary Open and Closed question strategies.

    Looking forward training with you

  • 5
    Ralph Miller on

    Your small dissertation on questions in a negotiation are well thought out and very effective. Somone in your organization has both a formal education and a real education. A rare individual.
    It is possible to be aggressive, directed, and powerful without forgetting that without my field "Civility" you're standing still.
    Thank You

  • 11
    Douglas Desrosiers on

    Article was good. The open-ended question could provide the most useful information. The Leading Question example was seeking an agreement using a yes/no answer. I’d try to rephrase it in a more open-ended style. To make best use of these questions, you must know your audience.

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