Integrative Negotiation
[in-ti-gray-tiv] [ni-goh-shee-ey-shuh n]
Integrative negotiation is often referred to as “win-win” and typically entails two or more issues to be negotiated. It often involves an agreement process that better integrates the aims and goals of all the involved negotiation participants through creative and collaborative problem-solving. Relationship is usually more important, with more complex issues being negotiated than with distributive negotiation.
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