[win-looz] [ni-goh-shee-ey-shuh n]
Win-Lose refers to a distributive negotiation where one negotiator’s gain the other negotiator’s loss. Both negotiators are typically competing to take away or claim the most value from their negotiation. Also called the ‘fixed-pie’ scenario, in that there is only a limited amount to be distributed. The term ‘win-lose’ was popularized by ‘game theory’. (The counter-side is known as Lose-Win Negotiation).