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Updated: 1 Nov 2019

Win-Win Negotiation

[win-win] [ni-goh-shee-ey-shuh n]

A win-win negotiation settlement is an integrative negotiated agreement. In theory, this means the negotiating sides have reached an agreement after fully taking into account each other’s interests, such that the agreement cannot be improved upon further by any other agreement. By definition, there are no resources or “gold” left on the table and all creative options have been thoroughly exploited. “Win-win” has its roots in Economics Game Theory.

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