definitions

Win-Win Negotiation

[win-win] [ni-goh-shee-ey-shuh n]

A win-win negotiation settlement is an integrative negotiated agreement. In theory this means the negotiating parties have reached an agreement after fully taking into account each others’ interests, such that the agreement cannot be improved upon further by any other agreement. By definition, there are no resources or ‘gold’ left on the table and all creative options have been thoroughly exploited. “Win-Win” has its roots in Economics Game Theory.

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