Our Approach

The Negotiation Experts (TNE) (and our subsidiaries The Negotiation Academy and division Calum Coburn Associates) are together negotiation services solution providers. Our consultants are expert in various aspects of negotiations, and are guided and informed by our Value Creation Framework™ (VCF™). Our emperically proven VCF™ grew from our frustration with the interpersonally focussed and overly simplistic approaches being advocated by most training companies, and the dry academic theory biased models and trainings.

We have collaborated with our clients to develop and evolve the world's most comprehensive of frameworks. Our VCF™ is relied upon for success in commercial negotiations of all sizes, ranging up to mega deals of great complexity and risk that span many countries, cultures, industries and months. Our VCF™ is Strategy led, and underpinned by Processes, Innovative Tools and Technologies in Interpersonal Influence. The VCF™ is modular in construction and is therefore easily customisable to client needs based on our Client Collaboration Process.

Our Vision:

To enhance the field of commercial negotiation through our Value Creation Framework. To create competitive advantage and greater profitability for our clients through the skilled application of our Value Creation Framework.

Our Mission:

Guide clients in building a competitive advantage, through instilling a value creating negotiation capability.